• PREGNANCY SAFE

  • CLEAN INGREDIENTS

  • DR. DEVELOPED

  • CRUELTY FREE

  • HORMONE FRIENDLY

1 5

What is Melasma and why is happening?

  • PIGMENT OVERPRODUCTION

    Melasma occurs when melanocytes become overactive, producing excess pigment that appears as patches of discoloration on the skin.

  • TRIGGERS + HEAT SENSITIVITY

    Heat, UV exposure, visible light, hormonal shifts, inflammation, and even irritation from harsh skincare can all worsen pigmentation.

  • BARRIER + INFLAMMATION

    When the skin barrier is compromised or inflamed, pigment production can increase, making discoloration more persistent and reactive.

STEP ONE

PROTECT + PREVENT TRIGGERS

Daily SPF is non-negotiable. Avoid heat overload, harsh exfoliation, and irritating actives that can trigger more pigment production. Focus on calm, consistent care.

STEP TWO

CALM + SUPPORT THE SKIN

Melasma-prone skin benefits from soothing, barrier-supportive ingredients that reduce inflammation and help prevent further pigment activation. The goal is stability, not aggression.

STEP THREE

CONSISTENCY OVER CORRECTION

Melasma responds slowly. The most effective approach is long-term protection, gentle brightening support, and avoiding inflammation cycles that restart pigment activity.

CLEAN INGREDIENTS CHOSEN for SKIN THAT IS HEALING

Melasma-prone skin needs care that is gentle, non-disruptive, and focused on maintaining balance. At Avara, we believe in supporting the skin barrier first so skin can regulate itself without unnecessary irritation or stress.

  • CERAMIDES

    Strengthen and restore the skin barrier, helping protect against external triggers like heat, UV exposure, and irritation that can contribute to pigmentation flare-ups.

  • GREEN TEA EXTRACT

    Help defend against environmental stress and oxidative damage, both of which are key contributors to uneven tone and pigment overproduction in melasma-prone skin.

  • HYPOCHLOROUS ACID

    Helps reduce irritation and inflammatory stress in the skin — important because inflammation, heat, and reactivity can all worsen melasma and deepen discoloration.

  • TRANEXAMIC ACID

    Helps target the appearance of melasma by calming the internal inflammation signals that trigger excess pigment production, supporting a more even-looking complexion over time.

BUILD your ROUTINE

1 10