AS FEATURED IN VOYAGE LA
Avara is creating a new conversation in beauty: health inclusivity. I see so many women come in mid breast cancer treatment feeling lost when it comes to self care. Their doctors tell them to quit everything except vaseline because they do not have the time to vet ingredients. This is the reality for a lot of women not just going through cancer, but pregnancy, menopause IVF, and so much more. I felt it as timely as ever to introduce a vetted line of skin care products. designed for the woman who is healing (which is literally all of us). The part I am most proud of? I was in the lab. Almost every skin care brand pulls products pre-formulated and slaps their name on it. I will never do that. I hired a private chemist and constructed each product, ingredient by ingredient, with every ounce of intention and clarity needed. Each product is uniquely formulated, and a beautiful bled of western science and eastern Ayurveda. This is also how I was able to get hypochlorous acid (the ‘it girl” skin care ingredient of 2024) formulated with two forms of magnesium (the up and coming “it girl” ingredient of 2025). Hypochlorous has not been formulated with any other actives to date. I made it happen with my background in science and chemistry. Avara is the new frontier in beauty inclusivity.